Sales follow-up systems for car dealers
Raze Drops builds sales follow-up systems for car dealers, so every test drive, quotation and trade in enquiry is chased on a schedule with the model, the price and the stage attached. Salespeople spend their day on the buyers who actually answered.
On this page
Most dealership pipelines are not short of leads. They are short of second and third contacts, because the third contact always loses to the customer standing in the showroom right now. This page describes the follow-up system we build around that problem, what it changes on the floor and what it costs.
What does a dealership lose after the test drive?
A buyer who drove the car on Saturday and heard nothing by Wednesday has usually booked a test drive somewhere else.
Salespeople know this and still cannot fix it, because following up properly means holding forty conversations at their exact stage. The showroom rewards whoever is in front of you, so the follow up is always the thing that slips.
What does the sales follow-up system actually do?
It tracks every enquiry by stage and sends the next message at the right interval, carrying the model, the quoted figure and the trade in position so a buyer is never asked the same question twice.
When a buyer answers, the thread goes to the salesperson who owns it with everything that came before. Stock updates, finance reminders and service due contacts run on the same rails, which makes this a CRM and sales automation build more than a messaging one.
What does a dealership build cost and how long is it?
It is priced per project, from $300 to $9,000 depending on how many brands, branches and stages the system covers, plus a monthly maintenance retainer once it is running.
The proposal and the solution are presented before any deal is signed, and most single branch builds are live within weeks. Dealers usually compare this with policy renewal for insurance agents and enrolment for tuition centres.
| Step of an enquiry | On the floor today | With the follow-up system |
|---|---|---|
| Walk in or web enquiry | Logged if the salesperson has time | Captured and acknowledged the same hour |
| After a test drive | A call when the floor is quiet | A scheduled message carrying model and price |
| Quotation sent | Chasing depends on memory | Chased on a fixed cadence until a decision |
| Trade in question | Asked again at every contact | Held on the record and reused in every message |
| Buyer replies | Whoever sees it first | The owning salesperson, with the full history |
Send us your current enquiry flow and we will quote a fixed scope and price. Start on the contact page.