User onboarding systems for app developers
Raze Drops builds user onboarding systems for mobile app developers, so a new user is guided to the first action that matters and contacted again if they stall. The messages fire on what the user actually did, not on a fixed day count.
On this page
Most app teams spend their budget on installs and almost nothing on the three days that decide whether an install becomes a user. That is where the money actually leaks. This page describes the onboarding system we build for those days, and what it costs.
What does an app lose in the first week?
A large share of installs never reach the action the app exists for, and an account that never got there will not be revived by a push notification about a new feature.
Teams know the drop off is there and still ship the default welcome email, because building anything behavioural competes with the product roadmap and always loses.
What does the user onboarding system actually do?
It watches what a new user has and has not done, and sends the next message on that basis: a nudge when they stall, a different one when they finish setup, silence when they are already active.
Everything runs in the channel that user opted into, and every message is tied back to whether the user reached the action you care about. It is a marketing automation build wired to your analytics and messaging through integration work.
What does an onboarding build cost and how long is it?
It is priced per project, from $300 to $9,000 depending on the events, the channels and the number of flows, plus a monthly maintenance retainer once it is live.
You see the proposal and the fixed price before any deal is signed, so the build does not compete with your roadmap for open ended time. App teams often read first version builds for SaaS startups and business development for SaaS sales next.
| The first week after install | With a default welcome email | With the onboarding system |
|---|---|---|
| Signup finished | One email to everybody | A path chosen by what the user did |
| User stalls at setup | Nothing happens | A nudge naming the step they stopped at |
| First real action reached | Unknown to the team | Recorded and used to stop the sequence |
| User goes quiet | A feature announcement later | A reason to return, in their own channel |
| Measuring it | Install numbers only | Messages tied to the action that matters |
Tell us which action defines an activated user and we will send a proposal with a fixed price. Start on the contact page.