Community and PR systems for crypto teams

Raze Drops builds community and PR systems for crypto companies, so announcements, routine community questions and outreach to writers run on a rhythm rather than in a scramble. The team is left to answer only the questions that genuinely need a human voice behind them.

On this page
  1. What does a project lose in a loud week?
  2. What does the community and PR system actually do?
  3. What does a community build cost and what does it not do?

Crypto communities run at all hours and judge a project by how it communicates during the loud weeks. Most small teams cover that with people, which works until the people are asleep. This page describes the community and PR system we build, and what it costs.

What does a project lose in a loud week?

The same five questions get asked hundreds of times, and the team answers them personally until nobody has the patience left for the question that actually mattered.

Announcements then go out late or inconsistently across channels, which in this market reads as a warning sign rather than as a busy team. Silence is interpreted, and rarely kindly.

What does the community and PR system actually do?

It answers the routine questions from your own published material, keeps announcements consistent across every channel, and hands anything sensitive to a human with the thread attached.

On the outreach side it keeps your writer and publication list warm and drafts the approaches for a real person on your team to review and send. It is a marketing automation build with a custom AI agent answering strictly from documents your own team writes and controls, so the bot never invents a policy you did not publish.

What does a community build cost and what does it not do?

It is priced per project, from $300 to $9,000 depending on the channels, the languages and the depth of the knowledge base, plus a monthly maintenance retainer.

We do not build bot engagement, fake reviews or scraped private data, and nothing here creates artificial community activity. Teams often read client nurturing for advisors and deliverability tooling for email marketers next.

Launch weekWith moderators todayWith the system
Routine questionsAnswered by hand, hundreds of timesAnswered from your published material
Out of hoursNobody is awakeCovered, with escalation for anything unusual
AnnouncementsPosted channel by channelConsistent across every channel at once
Sensitive questionAnswered too fast by a tired moderatorHanded to a human with the thread
Press and writersContacted when somebody remembersKept warm, with approaches drafted

Tell us which channels your community lives in and we will send a proposal with a fixed price. Start on the contact page.

By Raze, Founder. Updated .

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