Custom AI agent development
Yes. We build AI agents that answer enquiries, qualify buyers, follow up and book, inside the tools you already run, built around your process rather than a chatbot you configure yourself, and you see the proposal and the price before any deal is signed.
On this page
What does a custom AI agent do in a business?
It reads what comes into the business, decides what to do with it under rules you set, and takes the action in your systems. A chatbot answers a question; an agent finishes the job.
The agents we build sit on four jobs: answering an enquiry within minutes, qualifying whether the person is worth a human’s time, following up until they answer or opt out, and booking the appointment or updating the record. Each one runs inside the tools you already pay for, so nobody on your staff learns a new screen.
| Job | Who does it today | Who does it after |
|---|---|---|
| First reply to an enquiry | Whoever is free, hours later | The agent, within minutes |
| Qualifying the enquiry | A salesperson, by feel | The agent, against rules you wrote |
| Follow up until an answer | Nobody, after the second try | The agent, on a schedule you set |
| Booking or updating the record | Staff retyping into the CRM | The agent, in the CRM directly |
How is this different from a chatbot I configure myself?
A chatbot you configure answers from a script and stops there. An agent takes the next step, and the next step is the one that was costing you the sale.
The clearest example we have is a real estate agency whose leads were arriving faster than the agents could answer them. We built an automated lead outreach agent on the agency’s own lead list, and the agency converted $662,000 in property sales in 7 days [1]. The whole build is written up in the real estate case study. Nothing in it was a chatbot widget; it was an agent that reached every lead and handed the live ones to a person.
Which tools can the agent work inside?
HubSpot, GoHighLevel, WhatsApp Business, the booking calendar you already use, and the old system your managers complain about. The proposal lists every system the agent reads from and writes to, so there is no surprise at handover.
We do not replace what works. If your pipeline lives in a spreadsheet today, the agent can start there and move when you do. How we connect an agent to what you already run is on the integration page.
What does a custom AI agent cost?
Projects run from $300 to $9,000, then a monthly maintenance retainer if you want the agent kept running [2]. The proposal states one fixed number and one delivery date.
What moves the number inside that range is how many systems the agent touches, how many people use it, and how much of your data has to be cleaned before it can run. A single agent on a single channel sits near the bottom; an agent that reads three systems and writes to two sits higher. The full breakdown is on the pricing page, and owners who have been burned before can start with a small paid pilot at the bottom of the range.
What do you need from me to start?
The problem in your own words, and a look at where the enquiries come from. No technical brief, no diagram, no meeting with your IT provider.
From there the steps are fixed: you get questions back, then a written proposal with the price and the date, then a pilot or a build, then a test on your real data with you watching, then handover. Every step is described on how we work. If the agent you need is a lead system rather than a single agent, start at lead generation systems instead, and if it needs to live inside a CRM, read CRM and sales automation.
Where do I start?
Tell us the problem on the contact page. You get a written proposal and a price before any deal is signed.
Is what you build an AI agent or a chatbot?
An agent. It takes an action in your systems, such as booking, following up or updating a record, rather than only answering a question. A chatbot is one part of some builds, never the whole of one.
How long does a build take?
Content OS went from the first line of code to live within one month, and most client systems are smaller than that. The proposal commits to a delivery date.