Deliverability tooling for email marketers
Raze Drops builds deliverability tooling for email marketing companies, so list hygiene, domain warmup, authentication records and inbox placement are watched continuously rather than checked after an incident. A reputation problem surfaces as a trend, well before a client's campaign lands in the spam folder.
On this page
Deliverability is a monitoring problem that most teams treat as an incident. The signals are all available and all boring, so nobody watches them until a client asks why their campaign disappeared. This page describes the tooling we build for that, and what it costs.
What does a sending business lose to a reputation problem?
A domain that slips into the spam folder takes weeks to recover, and every campaign sent during those weeks is wasted spend for a client who is watching closely.
The damage is rarely one event. It is a slow drift in list hygiene and sending pattern that nobody was measuring, which is why the first symptom is usually a client complaint.
What does the deliverability tooling actually do?
It watches authentication records, warmup progress, bounce and complaint patterns and placement across the major providers, and raises an alert when a trend turns rather than after a failure.
List hygiene runs continuously instead of in a panic before a big send, and each client domain carries its own score so your team knows which one to look at first on any given morning. It is an AI software build with integration into the sending platforms, the seed lists and the reporting data you already have.
What does deliverability tooling cost and when does it run?
It is priced per project, from $300 to $9,000 depending on the number of domains, providers and checks, plus a monthly maintenance retainer to keep it current.
The proposal and the fixed price come before any deal is signed. Nothing we build sends unsolicited mail or scrapes private data. Teams often read compliance systems for chatbot developers and content production for writing firms as related builds.
| Check on a sending domain | Done manually today | With the tooling |
|---|---|---|
| Authentication records | Verified at setup, then forgotten | Watched continuously per domain |
| Warmup progress | Tracked in a spreadsheet | Measured against the plan |
| Bounces and complaints | Reviewed after a bad send | Trended, with an alert when it turns |
| Inbox placement | Guessed from open rates | Tested across the major providers |
| List hygiene | A cleanup before a big campaign | A continuous process per list |
Tell us how many sending domains you manage and we will send a proposal with a fixed price. Start on the contact page.